https://heyrobanton.com Rob Anton Mon, 07 Sep 2026 14:32:51 +0000 https://heyrobanton.com en https://heyrobanton.com/Creative-Director Tue, 23 Jul 2024 15:34:44 +0000 Rob Anton https://heyrobanton.com/Creative-Director Contact310.409.6225rob.anton@pm.me Rob Anton has made quite a few things that people have talked about, and maybe even one or two they possibly enjoyed. He has had the good fortune to have worked with many Fortune 500 companies—and was an early proponent of 360 integrated advertising campaigns, where an insight or an idea is strong enough to live across mediums such as film, social, digital, out-of-home, and activations. He has won the Getty Center business, twice. Partnered with Warner Bros, and Sony pictures. Refreshed the Farmers Insurance brand with the Hall of Claims. And created small library of TV spots and a number of activations for the Arby’s “We Have the Meats” campaign—several of which blew up culturally. He is also is credited with the most watched AT&amp;T commercial of all time that brought Mila Kunis and Demi Moore together (on separate shoot days, of course). His work has been recognized by all the major creative award competitions such as Cannes, The One Show, Effies, Creativity, AdFed, and more. When he’s not writing about himself in the third person, he’s spending time with his wife, daughter, and dog, Blue. https://heyrobanton.com/home Mon, 17 Sep 2018 20:00:03 +0000 Rob Anton https://heyrobanton.com/home Rob Anton &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Group&nbsp;Creative Director ︎ https://heyrobanton.com/QT-Home-Bun Mon, 07 Sep 2026 14:32:51 +0000 Rob Anton https://heyrobanton.com/QT-Home-Bun QT / MLB “Can a crowd really bring a giant hot dog and a giant bun together in under 30 seconds?” This question was never asked, but we answered anyway. As a bonus, every time they did, the crowd got a free hot-dog from a QR-code on the jumbotron. This activation took place during Kansas City Royals and St. Louis Cardinals home games but ended up on the the news and social media globally reaching over 1 billion people.&nbsp; h1 h1 h https://heyrobanton.com/Arby-s-Campaign Wed, 25 Sep 2019 02:58:17 +0000 Rob Anton https://heyrobanton.com/Arby-s-Campaign Arby’s &nbsp; We Have The Meats If there was to be a case made for advertising,&nbsp; ‘We Have the Meats’ would be it. It took Arby’s from a dying brand to one your dad quotes everytime he barbeques. <img width="236" height="143" width_o="236" height_o="143" data-src="https://freight.cargo.site/t/original/i/89fe5dbd0d3b6729164d01f8040026e209b918f54ae3061021aa2cd7df6fa550/Effie.jpg" data-mid="105743349" border="0" data-scale="40" src="https://freight.cargo.site/w/236/i/89fe5dbd0d3b6729164d01f8040026e209b918f54ae3061021aa2cd7df6fa550/Effie.jpg" /> Arby’s &nbsp;We Have The Meats Here are some spots from the 300+&nbsp; I helped birth during my extended run on the account. eSports We made eSports (gaming competition) specific spots for the Counterstrike: GO competition—and got to blow the hell out of some sandwiches.Arby’s &nbsp;Food Styling &amp; Photography Arby’s food photography was dictating how our film shoots would look. I suggested updating it. We did a test shoot, and ended up taking over the food photography / styling business as well. This new look was applied to the TV, POP, website, all digital work, and even updated their ancient store menus. <img width="1200" height="1733" width_o="1200" height_o="1733" data-src="https://freight.cargo.site/t/original/i/20f5ee4f8b26134e9ae43d256019e13882b90607ef116ca475b0547e38a384f1/That_There.jpg" data-mid="164516313" border="0" data-scale="44" data-draggable src="https://freight.cargo.site/w/1000/i/20f5ee4f8b26134e9ae43d256019e13882b90607ef116ca475b0547e38a384f1/That_There.jpg" />&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <img width="1200" height="1733" width_o="1200" height_o="1733" data-src="https://freight.cargo.site/t/original/i/11f2b4788f682d43f1ee89e23807cfebab9d21623550a32b92d4666547af5d89/Details.jpg" data-mid="164516312" border="0" data-scale="44" data-draggable src="https://freight.cargo.site/w/1000/i/11f2b4788f682d43f1ee89e23807cfebab9d21623550a32b92d4666547af5d89/Details.jpg" /> <img width="1733" height="1200" width_o="1733" height_o="1200" data-src="https://freight.cargo.site/t/original/i/17ebbac864aaadf811aef1c8a7963539e9c7cef3f9f8333af7a018c3be681af4/The_Meats.jpg" data-mid="164516311" border="0" data-scale="92" data-draggable src="https://freight.cargo.site/w/1000/i/17ebbac864aaadf811aef1c8a7963539e9c7cef3f9f8333af7a018c3be681af4/The_Meats.jpg" /> The Test Kitchen / Head of Sandwiches The food coming out of the Arby’s test kitchen was getting good. We highlighted this with a campaign-within-a-campaign featuring everyone’s favorite Head of Sandwiches, Jon Benjamin. <img width="1514" height="1055" width_o="1514" height_o="1055" data-src="https://freight.cargo.site/t/original/i/5e708d6957adaf235d3adae398becfb277dac593aa17fc1cd9f2b8441421ed8f/Screen-Shot-2018-09-17-at-1.24.14-PM.png" data-mid="164516315" border="0" src="https://freight.cargo.site/w/1000/i/5e708d6957adaf235d3adae398becfb277dac593aa17fc1cd9f2b8441421ed8f/Screen-Shot-2018-09-17-at-1.24.14-PM.png" /> https://heyrobanton.com/AT-T-Fiber-Internet Mon, 28 Mar 2022 10:16:12 +0000 Rob Anton https://heyrobanton.com/AT-T-Fiber-Internet AT&amp;T – Yiorgos Fiber Launch | Gigillionaires There are many reasons people get super high-speed internet. Not all of them have to do with high-speed internet. https://heyrobanton.com/QT-Summerhood Sat, 15 Aug 2026 01:29:43 +0000 Rob Anton https://heyrobanton.com/QT-Summerhood QT | QuiktripSavor Summerhood The nostalgia of slow summer days shot on 35mm film with the Coles. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<img width="375" height="375" width_o="375" height_o="375" data-src="https://freight.cargo.site/t/original/i/acb21d4d2615278c3ad20cc1c0c8dc88cff9febc2e07647c8bbcdea516f628c0/I_Do.gif" data-mid="251236614" border="0" src="https://freight.cargo.site/w/375/i/acb21d4d2615278c3ad20cc1c0c8dc88cff9febc2e07647c8bbcdea516f628c0/I_Do.gif" /> <img width="375" height="375" width_o="375" height_o="375" data-src="https://freight.cargo.site/t/original/i/cc0da960d6348ca6b71b6ef5ca2419088dc1aaaabf02abacb21364781348b50a/Skaters.gif" data-mid="251236617" border="0" src="https://freight.cargo.site/w/375/i/cc0da960d6348ca6b71b6ef5ca2419088dc1aaaabf02abacb21364781348b50a/Skaters.gif" />&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; https://heyrobanton.com/Arby-s-Activations Tue, 18 Sep 2018 22:14:29 +0000 Rob Anton https://heyrobanton.com/Arby-s-Activations Arby’sSandwiches for Life At the ‘Free Sandwiches For Life’ event, we got 122 people to make a very questionable, lifelong decision. <img width="132" height="86" width_o="132" height_o="86" data-src="https://freight.cargo.site/t/original/i/57eba492004b6cd8cf807e866be39567dcc4b2d38a0335609cd978ce4697daaf/OneShow.png" data-mid="165106096" border="0" src="https://freight.cargo.site/w/132/i/57eba492004b6cd8cf807e866be39567dcc4b2d38a0335609cd978ce4697daaf/OneShow.png" /> <img width="250" height="185" width_o="250" height_o="185" data-src="https://freight.cargo.site/t/original/i/076151e20e722f742d802085c02c6cb4bb854c447f3eb407b3c6bded4a43b9cc/AdFed3.png" data-mid="100873045" border="0" src="https://freight.cargo.site/w/250/i/076151e20e722f742d802085c02c6cb4bb854c447f3eb407b3c6bded4a43b9cc/AdFed3.png" /> <img width="3024" height="2908" width_o="3024" height_o="2908" data-src="https://freight.cargo.site/t/original/i/7df496dc536e7e5757cb8e0902d6410f4cabda0a217a898c54d2fcd1da412878/Flash_wall.jpg" data-mid="25444575" border="0" src="https://freight.cargo.site/w/1000/i/7df496dc536e7e5757cb8e0902d6410f4cabda0a217a898c54d2fcd1da412878/Flash_wall.jpg" /> W <img width="647" height="647" width_o="647" height_o="647" data-src="https://freight.cargo.site/t/original/i/2a12f39b802dc60b668a9e29fb9f59cfb8e2fad1390dac5dd5d7392d1f0be78e/Tattoo4.gif" data-mid="105680695" border="0" data-scale="77" src="https://freight.cargo.site/w/647/i/2a12f39b802dc60b668a9e29fb9f59cfb8e2fad1390dac5dd5d7392d1f0be78e/Tattoo4.gif" /> <img width="450" height="456" width_o="450" height_o="456" data-src="https://freight.cargo.site/t/original/i/2221033e11962804334914bea060acd57648a8693e511e6433d0e4fbe280b1e7/Tattoo6.gif" data-mid="106479168" border="0" data-scale="77" src="https://freight.cargo.site/w/450/i/2221033e11962804334914bea060acd57648a8693e511e6433d0e4fbe280b1e7/Tattoo6.gif" /> <img width="804" height="539" width_o="804" height_o="539" data-src="https://freight.cargo.site/t/original/i/d6228214adf76178e153513fb169e082e3c2afb7cb5f629fbebb7b7fe30f1e1b/all2.jpg" data-mid="24904437" border="0" src="https://freight.cargo.site/w/804/i/d6228214adf76178e153513fb169e082e3c2afb7cb5f629fbebb7b7fe30f1e1b/all2.jpg" /> <img width="1400" height="1156" width_o="1400" height_o="1156" data-src="https://freight.cargo.site/t/original/i/5e8b2d00e7e768e803ff1c8f736fd2050d9d05a8783b191c15a26734c7a54305/Screen-Shot-2019-04-10-at-3.40.52-PM.png" data-mid="43913143" border="0" src="https://freight.cargo.site/w/1000/i/5e8b2d00e7e768e803ff1c8f736fd2050d9d05a8783b191c15a26734c7a54305/Screen-Shot-2019-04-10-at-3.40.52-PM.png" /> <img width="804" height="539" width_o="804" height_o="539" data-src="https://freight.cargo.site/t/original/i/16e41f75870083f3f3da333f90604a2adeb38f9664d503c49e0eb4e25a5833d9/all5.jpg" data-mid="24904440" border="0" src="https://freight.cargo.site/w/804/i/16e41f75870083f3f3da333f90604a2adeb38f9664d503c49e0eb4e25a5833d9/all5.jpg" /> <img width="1478" height="898" width_o="1478" height_o="898" data-src="https://freight.cargo.site/t/original/i/a4ae973481192d85989b4a338e829732ef881fe5e59d52427da7680312d70b99/BeefnChed.png" data-mid="54310237" border="0" src="https://freight.cargo.site/w/1000/i/a4ae973481192d85989b4a338e829732ef881fe5e59d52427da7680312d70b99/BeefnChed.png" /> <img width="804" height="539" width_o="804" height_o="539" data-src="https://freight.cargo.site/t/original/i/4aa30dcd120bfd47734cd138f2b337137184b7c10c9168292cfd5a902ea2767b/all4.jpg" data-mid="24904439" border="0" src="https://freight.cargo.site/w/804/i/4aa30dcd120bfd47734cd138f2b337137184b7c10c9168292cfd5a902ea2767b/all4.jpg" /> <img width="1839" height="1194" width_o="1839" height_o="1194" data-src="https://freight.cargo.site/t/original/i/347d5b20af6f84be76ab8e874cae4df32e3888c78506c0c560b24ac3cc77414e/After_Tattoo.png" data-mid="102797469" border="0" data-draggable src="https://freight.cargo.site/w/1000/i/347d5b20af6f84be76ab8e874cae4df32e3888c78506c0c560b24ac3cc77414e/After_Tattoo.png" /> <img width="1274" height="625" width_o="1274" height_o="625" data-src="https://freight.cargo.site/t/original/i/61d75aee04e38d437260c4e925af3854b19eada33a8c8aa876d0db6bb9c411d4/Hotstuff.jpg" data-mid="56455497" border="0" src="https://freight.cargo.site/w/1000/i/61d75aee04e38d437260c4e925af3854b19eada33a8c8aa876d0db6bb9c411d4/Hotstuff.jpg" /> <img width="1384" height="880" width_o="1384" height_o="880" data-src="https://freight.cargo.site/t/original/i/1c1a1bc29e4f9d510082f045ead31641f082ce419fbfde2f5df0fab942b0c3d8/Screen-Shot-2021-04-18-at-10.16.48-PM.png" data-mid="105673307" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/1c1a1bc29e4f9d510082f045ead31641f082ce419fbfde2f5df0fab942b0c3d8/Screen-Shot-2021-04-18-at-10.16.48-PM.png" /> <img width="540" height="720" width_o="540" height_o="720" data-src="https://freight.cargo.site/t/original/i/fbbfed5916588c49d1b9c5896d475c68eacc4f0b107b961db21b8ee2b792ff64/Arm_Meats.jpg" data-mid="209292058" border="0" data-scale="34" src="https://freight.cargo.site/w/540/i/fbbfed5916588c49d1b9c5896d475c68eacc4f0b107b961db21b8ee2b792ff64/Arm_Meats.jpg" /> Arby’s PGA Golf Sponsorship It was only a matter of time before Arby’s sponsored the PGA, signed a professional golfer named Beef, and came out with a line of golf clothing. <img width="3000" height="1568" width_o="3000" height_o="1568" data-src="https://freight.cargo.site/t/original/i/10367134da58d04e5a9a3b5f4e64f72b6188b66fbb55627c555a0d7ff6f0cd98/Press_Beef2-copy.png" data-mid="162131495" border="0" src="https://freight.cargo.site/w/1000/i/10367134da58d04e5a9a3b5f4e64f72b6188b66fbb55627c555a0d7ff6f0cd98/Press_Beef2-copy.png" /> <img width="330" height="330" width_o="330" height_o="330" data-src="https://freight.cargo.site/t/original/i/c2d5c6adb5fb8f0addaae4d89b6b73ac1370636f823eafeaf6678a7b5cbbd3f3/Arbys_Fox_3.gif" data-mid="162131637" border="0" src="https://freight.cargo.site/w/330/i/c2d5c6adb5fb8f0addaae4d89b6b73ac1370636f823eafeaf6678a7b5cbbd3f3/Arbys_Fox_3.gif" />&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<img width="330" height="330" width_o="330" height_o="330" data-src="https://freight.cargo.site/t/original/i/64a9ed86d3a075bc41ec4ceeea35c265f50006baf96090e65611cd3807dce159/Arbys_HighFive.gif" data-mid="162131638" border="0" src="https://freight.cargo.site/w/330/i/64a9ed86d3a075bc41ec4ceeea35c265f50006baf96090e65611cd3807dce159/Arbys_HighFive.gif" /> https://heyrobanton.com/AT-T-Mila-Demi Fri, 13 Jan 2023 20:50:35 +0000 Rob Anton https://heyrobanton.com/AT-T-Mila-Demi AT&amp;T – Super Bowl&nbsp;If you want to create a celebrity-driven ad that gets a ton of attention, find two celebrities that were married to the same person. adlfdsjf <img width="2788" height="682" width_o="2788" height_o="682" data-src="https://freight.cargo.site/t/original/i/586b7012395adbca44ddf6023921649e51a521059bd9e85b3a4b53dd2cd80d3b/Mila_Facts2-copy.png" data-mid="215460438" border="0" src="https://freight.cargo.site/w/1000/i/586b7012395adbca44ddf6023921649e51a521059bd9e85b3a4b53dd2cd80d3b/Mila_Facts2-copy.png" /> <img width="2788" height="682" width_o="2788" height_o="682" data-src="https://freight.cargo.site/t/original/i/afd8980d867330797b1c0f15343126880403e5788f198b2f997f8fad661d9591/Mila_Facts4-copy.png" data-mid="215460447" border="0" src="https://freight.cargo.site/w/1000/i/afd8980d867330797b1c0f15343126880403e5788f198b2f997f8fad661d9591/Mila_Facts4-copy.png" /> <img width="2788" height="682" width_o="2788" height_o="682" data-src="https://freight.cargo.site/t/original/i/47b49fc34be38ce520449c45348323e9367fa7b1664a607a6dad35efa3b71f9e/Mila_Facts3-copy.png" data-mid="215460442" border="0" src="https://freight.cargo.site/w/1000/i/47b49fc34be38ce520449c45348323e9367fa7b1664a607a6dad35efa3b71f9e/Mila_Facts3-copy.png" /> <img width="2788" height="682" width_o="2788" height_o="682" data-src="https://freight.cargo.site/t/original/i/a3f75fc8f6bc8cd56f1dc06a7e467494f6175fc7dbc3a44782e4c79f678826b1/Mila_Facts-copy.png" data-mid="215460480" border="0" src="https://freight.cargo.site/w/1000/i/a3f75fc8f6bc8cd56f1dc06a7e467494f6175fc7dbc3a44782e4c79f678826b1/Mila_Facts-copy.png" /> https://heyrobanton.com/Xerberus Fri, 01 Nov 2024 02:00:45 +0000 Rob Anton https://heyrobanton.com/Xerberus Xerberus Rebrand&nbsp;Crypto Tokens are a very risky. They can also make you insane amounts of money. The question is, which ones do you buy? Xerberus was started by an international group of thinkers to analyze the risk of crypto tokens. They then turned that into a crypto ETF.&nbsp; LogoThe logo is based on a grid of 16 circles. Anything drawn as an X will work as the logo. The circles represent tokens, the shape represents tokens that are selected for the token vault. <img width="1920" height="830" width_o="1920" height_o="830" data-src="https://freight.cargo.site/t/original/i/3740898c4c67f75e307daec0584c7c03a1c5fbd72c9c613ac9352ae602e9406e/Xerberus_Process4.gif" data-mid="221029674" border="0" src="https://freight.cargo.site/w/1000/i/3740898c4c67f75e307daec0584c7c03a1c5fbd72c9c613ac9352ae602e9406e/Xerberus_Process4.gif" /> LOGO ARTWe commissioned Web3 artist, Wren Ellis, to create a 3D illustration of the logo based on the idea of the Token Vault.&nbsp; <img width="875" height="851" width_o="875" height_o="851" data-src="https://freight.cargo.site/t/original/i/80805543912385a1a505ad32644980af89fb4a670048fef6a828db32a9bc6474/Xerberus_Art5.gif" data-mid="221359804" border="0" src="https://freight.cargo.site/w/875/i/80805543912385a1a505ad32644980af89fb4a670048fef6a828db32a9bc6474/Xerberus_Art5.gif" /> LOGO PATTERNS Logo outlines became a design element in our rebrand. <img width="1000" height="741" width_o="1000" height_o="741" data-src="https://freight.cargo.site/t/original/i/575aeeecc10177e3526c58f8fcbbb7f7ed90a9ebec8f45b4c9a74a98adf5219c/Xerb_Ipad_Website4.gif" data-mid="221289026" border="0" src="https://freight.cargo.site/w/1000/i/575aeeecc10177e3526c58f8fcbbb7f7ed90a9ebec8f45b4c9a74a98adf5219c/Xerb_Ipad_Website4.gif" /> <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/05248478f4c758cd16889715405e25624c7fe3604e219b687c5e0861ef32a408/Twitter_Post9-copy.jpg" data-mid="221289258" border="0" src="https://freight.cargo.site/w/1000/i/05248478f4c758cd16889715405e25624c7fe3604e219b687c5e0861ef32a408/Twitter_Post9-copy.jpg" /> CURRENCY SYMBOLThe logo is also the new currency symbol for the Xer Token. <img width="1200" height="666" width_o="1200" height_o="666" data-src="https://freight.cargo.site/t/original/i/e679215743be8f4471e9f12f89b523601b23f08aa3465c05ff0bf859099582f6/Xer_Coin.gif" data-mid="222077123" border="0" src="https://freight.cargo.site/w/1000/i/e679215743be8f4471e9f12f89b523601b23f08aa3465c05ff0bf859099582f6/Xer_Coin.gif" /> &nbsp;&nbsp;<img width="1179" height="1739" width_o="1179" height_o="1739" data-src="https://freight.cargo.site/t/original/i/1615e38288db888fdbe4809b606d775b00dcd3c7259f9220fca8a1b0bf566d71/Listing.png" data-mid="222077240" border="0" data-scale="57" src="https://freight.cargo.site/w/1000/i/1615e38288db888fdbe4809b606d775b00dcd3c7259f9220fca8a1b0bf566d71/Listing.png" /> https://heyrobanton.com/Farmer-s-Hall-of-Claims-TV Sun, 30 Sep 2018 03:51:15 +0000 Rob Anton https://heyrobanton.com/Farmer-s-Hall-of-Claims-TV Farmer’s Insurance The Hall of Claims or We’ve Seen a Thing or Two…&nbsp; We worked with Farmers’ agents to dig up their unbelievable, but real insurance claims, and then recreated them.&nbsp; <img width="132" height="86" width_o="132" height_o="86" data-src="https://freight.cargo.site/t/original/i/c4206e4ffc39c6bae3ea17952fdbe313e93df6b66e9b58a84560347e81264687/OneShow.png" data-mid="165110631" border="0" data-scale="57" src="https://freight.cargo.site/w/132/i/c4206e4ffc39c6bae3ea17952fdbe313e93df6b66e9b58a84560347e81264687/OneShow.png" /> <img width="236" height="143" width_o="236" height_o="143" data-src="https://freight.cargo.site/t/original/i/e1f78d3e5d4c286711183967f573ad2b97df71fecf02655182f9ceee404288e6/Effie_SIlver.jpg" data-mid="216225345" border="0" src="https://freight.cargo.site/w/236/i/e1f78d3e5d4c286711183967f573ad2b97df71fecf02655182f9ceee404288e6/Effie_SIlver.jpg" /> <img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/7e043e1bc8c977065d7c835194c35189e7fca026f5359ccca2cc4def8cda176e/hotdog4.gif" data-mid="105914273" border="0" data-scale="91" src="https://freight.cargo.site/w/640/i/7e043e1bc8c977065d7c835194c35189e7fca026f5359ccca2cc4def8cda176e/hotdog4.gif" /> <img width="576" height="324" width_o="576" height_o="324" data-src="https://freight.cargo.site/t/original/i/f2cc755cf806788aa3f5375fe91da3bfa4d666a87aa95e27324f80cb2ce95c0f/WaterHeater.gif" data-mid="105914310" border="0" data-scale="100" src="https://freight.cargo.site/w/576/i/f2cc755cf806788aa3f5375fe91da3bfa4d666a87aa95e27324f80cb2ce95c0f/WaterHeater.gif" /> Getting Actual Stories In order to get the craziest, true claims—we needed insurance agents to tell us. So, we turned it into a contest. If we chose their story; they got a medal to proudly wear, came to the shoot, and got to tell all their friends and family about the craft-service table with unlimited snacks. <img width="1232" height="960" width_o="1232" height_o="960" data-src="https://freight.cargo.site/t/original/i/82f07078f739da5eee4378152012907a51d2753a8c65c0f60dd5eca16c5387d4/HOC_Medal3.png" data-mid="39609764" border="0" data-draggable src="https://freight.cargo.site/w/1000/i/82f07078f739da5eee4378152012907a51d2753a8c65c0f60dd5eca16c5387d4/HOC_Medal3.png" />