ARBY’S

The Test Kitchen / Head of Sandwiches

People only thought of Arby’s for one thing. That infamous roast beef sandwich. The food coming out of the Arby’s test kitchen was getting good though. We’re talking smoked pork-belly-and-japanese-mayo good. We wanted a campaign-within-a-campaign to show this culinarily-evolved side of Arby’s.

To play the Arby’s Executive Chef, we got Jon Benjamin. Why? Because he looks like the Arby’s Executive Chef and we really liked his jazz album.

Head Chef, Neville Craw, and H Jon hanging out – looking the same.

Food Styling

We did a test shoot to show how good there food could actually look. They loved it. We brought this new look into the TV, POP, website, and even updated the menus for the first time in over 12 years.